Y K Toh Marketing has been hand-picked by MasterMover® to develop its successful export business in Asia because of its expertise in providing customer support and after sales for materials handling equipment.
The MasterMover® range is already in use across Asia but the appointment of Y K Toh Marketing gives the company a fixed presence in the region in order to service existing customers and open up new opportunities.
Y K Toh Marketing will look after MasterMover®’s interests in Singapore and Indonesia, while its sister company Prestar covers the Malaysian market.
MasterMover® electric tug technology uses the principle of weight transfer to enable heavy loads to be towed by a single pedestrian operator. This means that heavy components can be moved quickly and effectively around the factory for ease of assembly, without the need for fork lift trucks or other mechanical handling aids.
Y K Toh Marketing believes that this versatility will make MasterMover® tugs highly sought-after in a range of market sectors including aerospace, automotive, construction and mining equipment.
MasterMover® also manufactures specialist solutions for retail and healthcare that will be ideal in stores and hospitals across Singapore, Indonesia and Malaysia.
The company has invested in the purchase of a demonstration model, enabling it to showcase the capabilities of electric tug technology on site. MasterMover® believes that this commitment sets Y K Toh Marketing apart as a credible and ambitious business partner.
“We reply on customer-focused representatives around the world who have expert knowledge of their local markets but also know how to get the best out of MasterMover® technology,” explains Andy Owen, Managing Director of MasterMover®. “We have hand-picked Y K Toh Marketing to carry forward the MasterMover® brand into Asia, because it is a highly regarded company which has the same commitment to excellence as we do.”
A close working relationship is central to the success of the venture. Sales director Hugh Freer has made regular visits to Y K Toh Marketing to learn more about the needs of the Asian market; in return, the dealer agreement was signed at the MasterMover® factory in Ashbourne, England by the companies’ managing directors, Sunny Toh and Andy Owen.
“We are delighted to be appointed as MasterMover®’s representative in the region. Its range of electric tugs is an ideal complement to our portfolio of materials handling solutions, and we foresee huge interest in these innovative devices,” explains Sunny Toh of Y K Toh Marketing.
